30 items of clothing, 7 pairs of shoes, 2 bags
I know, I know. It’s nearly Christmas and it’s not a great time to be negative, but this is my last warning for the year, I promise! The holiday season is the busiest part of the retail calendar, and before you go out there to take advantage of the sales, it’s really helpful to be mindful of the way the retail industry works.
Planned obsolescence is the idea that some manufacturers create products with an intentionally limited lifespan. When something is ‘obsolete’, it is no longer useful. This often applies to electronics, but it is also apparent in the production of fast fashion items. The rationale behind the strategy is to encourage customers to replace older products within a shorter period of time, thus driving the retail industry.
One excellent way that you can avoid supporting this trend is by being aware of which businesses are involved in this cycle, and stop supporting them. Last year I wrote about my ‘banned brands’ list. This list was composed of five fast fashion brands that I no longer shop at. I wrote the list because I encountered a lot of long term disappointment with the quality of clothing from these brands, and decided not to support them anymore.
If you are one who enjoys the Boxing Day sales, do yourself a favour, and create a ‘banned brands’ list of your own before you head out. Will the items from these brand be on sale? Yes. Will they last the distance? Unlikely. They might be useful for a while, but due to poor quality control inherent in mass production and exploitative labour practices, they are not a worthy investment. You might say these brands do not reflect the True Cost of clothing manufacture. You will find that they won’t survive very long in your wardrobe.
Below is my video on Planned Obsolescence. Check out my YouTube channel for new videos about minimalism every week. Follow me on Instagram, where I record my minimalist outfits. Check me out on Facebook for resources and updates. I also have a Patreon account, where for a small donation you can view additional content.
Merry Christmas! Happy Holidays! Please take care of yourselves this holiday season!